Mumbai (Jan 27th, 2026): London Fog, the iconic American heritage lifestyle brand with over 100 years of history, today announced its official entry into the Indian watch market through a long-term licensing partnership with Brandzstorm India Marketing Pvt. Ltd. The London Fog brand, globally owned by Iconix International Inc., is internationally recognised for its blend of classic design and contemporary lifestyle appeal, and is represented in India through Iconix India, a strategic joint venture between Iconix International Inc and Reliance Brands Limited.
Founded in 1923 as the Londontown Manufacturing Company in Baltimore, Maryland, London Fog built its reputation on innovative outerwear, including its iconic raincoats and trench coats, which first gained prominence in the 1950s and became synonymous with functional elegance and metropolitan style. Over the decades, the brand expanded into a broader lifestyle portfolio spanning luggage, apparel, footwear, accessories, and eyewear — maintaining its hallmark of timeless design and dependable quality.
As part of its growth strategy in India, this new partnership introduces a premium fashion watch collection that seamlessly marries London Fog’s heritage design ethos with contemporary aesthetics and international quality standards, catering to the evolving tastes of Indian consumers.
Inspired by the brand’s classic design DNA, the London Fog watch collection features refined silhouettes, clean dials, and versatile styles for both men and women — including analog, multifunction, and chronograph models. Each timepiece exemplifies the brand’s core values of reliability, elegance, and understated sophistication, offering a compelling combination of heritage influence and modern functionality.
Under the long-term licensing agreement, Brandzstorm India Marketing Pvt. Ltd. will be responsible for product design, sourcing, manufacturing, marketing, and nationwide distribution of the collection. The watches will be launched through a comprehensive omnichannel strategy, spanning leading e-commerce platforms and select premium offline retail partners across India.
Commenting on the collaboration, a representative of Brandzstorm stated that the partnership reflects a shared vision to build London Fog watches into a scalable and enduring lifestyle category in the Indian market, grounded in heritage and contemporary relevance.
Bob Galvin, CEO of Iconix International Inc, added “India represents a key growth market for London Fog, and Brandzstorm’s strong execution capabilities and deep market understanding make them an ideal long-term partner for the watches category”.
ABOUT LONDON FOG
London Fog, owned by Iconix International Inc, is one of the most iconic and established American fashion brands. For over 100 years, it has embodied a classic metropolitan appeal from work wear to weekend dressing. Today London Fog remains as smart and timeless as the raincoat that made its name. With a modern-classic sensibility and an expanded line, it’s the perfect fit for a fast-moving world with an evolved sense of style. The London Fog mission is to outfit and adapt with the ever-changing modern lifestyle, weathering every season and situation with men and women who value savvy, refined style. London Fog continues to represent accessible luxury with broad international distribution across department stores and specialty retail channels worldwide.
ABOUT BRANDZSTORM INDIA MARKETING PVT. LTD.
Brandzstorm India Marketing Pvt. Ltd. is a leading brand licensing, marketing and distribution company in India, with expertise in watches, fashion accessories, and lifestyle products. The company partners with global brands to build and scale their presence in the Indian market through strategic design, retail execution, and brand storytelling.
