Mumbai, India — May 2025 – TV Asahi, one of Japan’s leading commercial broadcasters, announced at the WAVES Content Expo in Mumbai that 2025 will be celebrated as the “Shin chan India Year.” The initiative aims to strengthen cultural ties between India and Japan through theatrical releases and character-themed campaigns centered on Shin chan
Two Shin chan Films to Hit Indian Cinemas
The announcement includes the release of two Shin chan feature films in Indian cinemas:
- “Shin chan: Our Dinosaur Diary” — This blockbuster, Japan’s highest-grossing Shin chan movie, premiered in India on May 9. A special preview was held at PVR Inorbit Mall, Mumbai, on April 19, with strong attendance from local fans and media.
- “Shin chan: The Spicy Kasukabe Dancers in India” — Set entirely in India, the movie follows Shin chan and friends on a vibrant musical adventure across the country. It will premiere during the Diwali season in October, offering a festive cinematic experience.
WAVES Expo Highlights
At the JETRO booth inside the WAVES Expo (May 1–4), a major Shin chan promotional event took place, drawing attention from industry professionals and families alike. A special highlight was Shin chan himself making an appearance at the venue, entertaining visitors and becoming a favorite of local media photographers.
TV Asahi also revealed the official logo for “Shin chan India Year,” featuring Shin chan in traditional Indian attire. This logo will be featured in future promotional events and campaigns across India.
Cross-Border Collaborations
TV Asahi announced upcoming collaborations with FUJIFILM India Private Limited and PPIN Private Limited, aimed at expanding Shin chan’s presence in the Indian market through multimedia and experiential promotions.
Comment from Makiko Inaba, TV Asahi
“We are thrilled to designate 2025 as Shin chan India Year. Through a 360-degree strategy, we aim to deepen the character’s presence and cultural connection in India. With movies, collaborations, and fan engagement, we hope to bring Shin chan’s charm to more Indian families than ever before.”
About TV Asahi
TV Asahi has led Japan’s content industry for over 65 years, producing iconic dramas, animations, and variety shows. Titles like “Doraemon” and “Shin chan” have become household names across Asia. With 23 network affiliates, international distribution in over 190 countries, and recent co-productions in India, Southeast Asia, and the U.S., the company continues to expand its global footprint.
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